Car Wash Industry Facts and The Environment

Car washes make up a $5 billion dollar a year industry [1] that employs approximately 350,000 people in the US. According to a study done by the International Car wash Association, in the United States alone there are more than 3 billion professional washes per year [3]. Such staggering statistics make it easy to see why the car wash industry is such a competitive business. Those in the car wash industry are constantly trying to tackle problems such as their ecological impact and water consumption, maximizing consumer convenience, and the development of a strong, memorable brand. Those with the competitive edge are the ones that prosper in this cut throat industry.

Current Solutions:

Apart from decreasing ecological impact, another leading factor in the success of a carwash is convenience. In an increasingly time crunched society, people have considerably less free time on their hands. Standard carwashes do not allow a consumer to go about their business while simultaneously having their cars washed for them, and instead they must wait the entire time as their carwash is being completed. There has been a recent influx of businesses that allow you to drop off your car while you go shopping, or that come to your parking lot while at work. This type of carwash is certainly becoming the forefront of the industry.

Another aspect of the industry that is of great importance is brand recognition. According to the International Car Wash Association there are approximately 22,000 carwashes in the United States and Canada, and nearly 90% are operated by small business persons [5]. To be successful in such a saturated market, it is imperative that a carwash has a strong brand presence to stay competitive. After observing all of these factors, it is evident that in order to enter the carwash industry you will need a platform that can support an ecological washing system, have the ability to work around the schedule of a busy consumer, and be able to build a unique brand presence. Fortunately, The Auto Moto is just that – it has exactly what it takes to become a driving force in the carwash industry.